About Us

About Us

Thomas Crosswhite, president and CEO of Alterna Products and his friend David Jenkins were having a discussion about the apparent meteoric growth and resurgence of the Hemp/CBD industry.

They began reading about the products derived from the oils extracted from the Hemp plant that didnt make people high but made them healthier in a myriad of ways. They imagined gathering a kind of Dream Teamincluding a CSO (Chief Science Officer), a fullblown medical practitioner. Not an easy task. They sought out high level manufacturers, processors, bottlers, label makers and independent laboratories for independent thirdparty testing of their potential products prior to ever considering placing any products on the market.

Meet Our Team

Thomas had the initial first steps covered. He introduced 5 potential members of this Dream Team.

Thomas Crosswhite
Thomas CrosswhitePresident and Co-Founder of Alterna Products.
Tom comes from the life insurance industry. With over 40 years’ experience growing one of the largest life insurance marketing organizations with over 30,000 agents and over 5,000 CPA’s under his Hierarchy.
Lou G. Harris, Esquire
Lou G. Harris, EsquireOur Legal Eagle
Lou has spent the past 25 years developing high
profile Lincoln Law into one of Utah’s top business law firms.
Dennis R. Lane
Dennis R. LaneMarketing & Sales
Dennis is the Co-Director of Laneco Financial. An international sales and marketing company. Dennis founded the still thriving Restaurant.com which opened 72 offices throughout North America. He has years of experience in broadcast media sales & copy writing. Owned advertising and marketing agencies & consulted on major new business
sales development and training
Dr Stephen Monroe PHD
Dr Stephen Monroe PHDCritical Team Member Developer and Chief Science Officer
Inventor of the Patent Pending K-Channel TM b. Steve has over 30 years’ experience working within the Cannabinoid Space. Inventor
of a superior line of healthcare related CBD products Xtreme Wellness now integrated fully with the team at Alterna Products and LaneCo Financial.
David Jenkins
David JenkinsCEO & Co-Founder
David has taken several medical device companies public for
several hundreds of millions of dollars.
Steve Gay
Steve GayCo-Director of LaneCo Companies
Steve has worked throughout his career in real estate on large project commercial real estate funding including construction, land development and major project lending since 1974. Steve directs LaneCo Company’s Financial Services Division which includes a wide variety of business categories.
Dr. Lawrence O'Connor
Dr. Lawrence O'ConnorPast President of the National Chiropractic Association,
Another team primary member of our team, Larry has been a chiropractor for over 35 years. This was a primary selection for the D-Team. He’s been on the state board of examiners, president of the FCLB and a member of the board of the NBCE. An enthusiastic proponent of Xtreme Wellness product lines developed by Dr Steven Monroe.
William Jones
William JonesRetired General Contractor
With many years’ experience in marketing.